Once you have processed and approved the above questions, the data can go through tests and then go into the lake where your business users can find the data and buy it. Your company is launching a new product and wants to create a marketing campaign tailored to consumers most likely to buy this new product. These consumers are unique. Setting up a program tailored to the preferences of these consumers requires a lot of data. The data comes from many places like Adobe Analytics and some CRM (Customer Relationship Management) systems (let`s keep it simple). The seventh stage of the prescription path concerns report and calculation stewardship. This step is included to emphasize the importance of controlling your metrics. Metrics are the key, and you need to control these metrics, control them well and get them approved. The eighth step in the prescriptive process is the data-sharing agreement. This includes creating data-sharing agreements to allow your consumers to set up authorisation and authorization procedures for sharing and using data between functions.
We must ensure that all consumers recognize the data and ensure the right quality of quality. The goal is to reduce redundant efforts, redundant storage and non-compliant use of data by optimizing data usage and sharing between companies. Depending on the degree of integration, data distribution may mean that a task is sent to the data manager to allow access or that a change in eligibility and a connection to the data is provided automatically. But what happens if you buy a data governance platform? You can use the technology and the POOF! all your data problems are solved? Not exactly. This article outlines the key steps in the implementation of data management. If you`ve created a great data resource that`s used across the company, why not prove it`s useful? Why do you risk entering a meeting where someone has a similar relationship with different numbers? Why should another unit waste time and repeat the same report because it was not sure of the data used? These issues are all resolved in the classic case of data management reporting certification. Any ad hoc analysis or other use of data that is not specified in this agreement will not be permitted without the prior written consent of the data holder. As a result, your team has identified data management implementation as a priority for the year.